> The truth is: You already have a personal brand, whether you like it or not.
There are very few downsides to building a personal brand, I agree, and I’m also building one.
But it's still a valid choice not to go public with it. Taking your career online might earn you some benefits, or it might not. I’m considering it more like an investment that has the potential to go 🌝
Since I started writing my newsletter, I have received an offer for an internal move in my company, offers to do public speaking, offers to write and review a book and much more. All of these because of my new personal branding
Ultimately, curating a personal brand is a great way to cut through all the noise that internet and social media have brought forth. It’s equivalent to what pre-internet folks referred to as “showing up”.
‘The best personal brands are rooted in authenticity’: this is one of the things which really resonated with me. Very nicely articulated and informative article. How do you recommend one to identify the personal brand we already have ? And then how to make dedicated effort to align our public image with it.
Great read, Irina! Building a personal brand is also a good hedge against inflation of talent or ai advancement.
I would take a step back to think what I want others to know me for in 1/3 years and then regularly reassess wether I am doing enough to let others know that and what I am doing.
Great article! Thanks for sharing
> The truth is: You already have a personal brand, whether you like it or not.
There are very few downsides to building a personal brand, I agree, and I’m also building one.
But it's still a valid choice not to go public with it. Taking your career online might earn you some benefits, or it might not. I’m considering it more like an investment that has the potential to go 🌝
Since I started writing my newsletter, I have received an offer for an internal move in my company, offers to do public speaking, offers to write and review a book and much more. All of these because of my new personal branding
Ultimately, curating a personal brand is a great way to cut through all the noise that internet and social media have brought forth. It’s equivalent to what pre-internet folks referred to as “showing up”.
'The best personal brands are rooted in authenticity. You have to show the real you to people. There is no hidden agenda or ill intent here.'
Absolutely, I think you can see right through when people aren't being authentic when building their personal brand.
The best content creators I see, such as yourself, are as authentic as they come, thanks for another great read as always!
‘The best personal brands are rooted in authenticity’: this is one of the things which really resonated with me. Very nicely articulated and informative article. How do you recommend one to identify the personal brand we already have ? And then how to make dedicated effort to align our public image with it.
Great read, Irina! Building a personal brand is also a good hedge against inflation of talent or ai advancement.
I would take a step back to think what I want others to know me for in 1/3 years and then regularly reassess wether I am doing enough to let others know that and what I am doing.